Jump to content
Sign in to follow this  
Crowfall

Russian Situation

Recommended Posts

It is a common practice for MMO companies to look for support and service in regions outside of their home territories. This is because it is often difficult, complicated and prohibitively expensive to start a local company to accomplish servicing a regional market. Speaking to Russia/CIS specifically many different MMO's are made available locally by Russian-based companies such as Innova, 101xp, gamenet, mail.ru and several others. As part of these deals, the company licensing the MMO normally gets the exclusive rights to benefit economically from that arrangement within their territory. They in turn agree to promote, host and service the MMO within the territory. When done well, the customers and both parties all benefit. In our case, AWS, which runs our servers is not available in Russia, and our action combat gameplay is much better with the lower latency that local servers provides. Also the market pricing differential is substantial. We believed a local company would make Crowfall more successful than we would on our own without help. Licensing fees from the partnership also contributed to the overall development of the game. Today new Russian backers are logging in through 4game and are playing on the EU servers in pre-alpha testing, while we work with Innova to bring up local Russian servers. We expect this to happen during Alpha testing. Our game is unusual in the MMO world in that we've been doing open testing throughout development cycle unlike most games that launch in their home market and only then start the process to moving to regions outside their home market by going to local beta testing with a game that was complete. Last but certainly not least, we've been impressed with our partners at Innova as we've worked with them over the last year+, and we're confident they will do their best to help Crowfall be successful in the Russia/CIS region.

Zum Beitrag

Share this post


Link to post
Guest
This topic is now closed to further replies.
Sign in to follow this  
×
×
  • Create New...